Keri Caffrey

Digital Content and Brand Manager

Spearheading the ACTION Recruiting re-branding initiatives, job board launch and updates, digital marketing projects and recruitment advertising campaigns since mid-2022, Keri Caffrey is no stranger to the motorcycle, marine and powersports industries.

After earning a bachelor’s degree in Studio Art from Rollins College in Winter Park, Florida, Keri was hired by the Personal Watercraft Industry Association (PWIA) government relations firm to create boating safety and education materials for the U.S. Coast Guard and Kawasaki. 

In 2009, Keri combined her technical illustration and graphic design experience with her passion for bicycle transportation to develop CyclingSavvy.com, a bicycle rider education program. Seven years later, she founded the American Bicycling Education Association, where she currently serves as curriculum director. Keri’s most recent project, a virtual Ebike course for young riders and teens (https://teenebiketraining.com/), was launched late last year. 

Keri’s expertise includes online course development, script writing, video editing, web design, medical illustration and animation, with extensive proficiency in Adobe Creative Suite. For many years, her primary client was an Orlando-based public health education organization. She is also a certified Kresser Institute ADAPT Health Coach. Her wellness coaching website is: https://coach.kbird.com/.