Sales Manager | Powersports

Our growing, high-volume multi-line powersports dealership client in the Southeastern USA is looking for an experienced, energetic Sales Manager with a strong record of team leadership, unit growth, and margin control. The ideal candidate is a hands-on leader who thrives in a fast-paced, customer-driven environment and brings high energy and passion for powersports to the floor every single day. The dealership represents multiple major OEM brands, serves a growing tri-county trade area, and sits in a relaxed river-and-lake community under two hours from a major metro hub and near a well-known SEC university town.

Position Overview

The Sales Manager will oversee new and pre-owned sales operations, lead and develop the sales team, and drive unit growth and profitability. This role is ideal for a hands-on leader with powersports dealership experience, strong team-building skills, and CRM discipline.

Responsibilities:

• Lead, coach, and motivate the sales team to meet all goals
• Oversee new and pre-owned sales operations, including inventory, pricing, and reconditioning
• Recruit, train, and develop a customer-focused sales team
• Monitor key metrics, lead sources, and conversion rates to improve performance
• Partner with F&I and Parts/Service to ensure seamless, profitable transactions
• Maintain effective sales processes and CRM discipline
• Support local marketing and events to increase traffic and awareness
• Ensure compliance with OEM programs and reporting requirements

Qualifications:

• 2–5 years of retail sales leadership in high-volume powersports, marine, motorcycle, or automotive
• Proven track record of building and leading high-performing sales teams
• Knowledge of dealership operations, CRM/DMS systems, and OEM reporting
• Excellent communication, organization, and customer relationship skills
• High energy, reliability, and genuine passion for the powersports lifestyle
• Willingness to relocate to the Southeastern USA is required
• Clean driving record and valid license

Benefits:

• Competitive base salary plus performance incentives ($175K–$225K)
• Health, dental, and vision coverage
• Paid time off and employee discounts
• Relocation assistance available for qualified candidates