Sales Manager | Harley-Davidson

Our growing powersports dealership group is looking for an experienced, KPI-driven Sales Manager to lead the sales floor at one of its high-volume stores in South Central Pennsylvania. This role is an ideal fit for a current Assistant Sales Manager, Sales Manager, Floor Manager or Finance Manager with sales associate experience, ready to step up — Harley-Davidson experience preferred. The right candidate will also serve as a back-up F&I Manager when needed. This area offers a low cost of living, easy access to major East Coast cities, and a strong quality of life.

Position Overview

The Sales Manager will oversee day-to-day sales floor operations, drive team performance against key metrics, and step in as back-up F&I Manager as needed. This role is ideal for a leader who thrives on data-driven decision-making and building a high-performing sales culture.

Responsibilities:

• Lead and coach the sales team to meet/exceed unit and gross profit targets
• Manage sales floor flow for a fast, professional customer experience
• Track performance metrics (closing ratio, gross/unit, CSI, turn rate) and coach accordingly
• Desk deals and approve pricing to maximize profitability
• Serve as back-up F&I Manager — present products, structure deals, ensure compliance
• Recruit, train, and develop sales staff; conduct performance reviews
• Partner with the GM on inventory, merchandising, and promotions
• Resolve escalated customer concerns professionally

Qualifications:

• 3–5 years of dealership sales management experience (Harley-Davidson/powersports preferred)
• Strong track record using performance metrics to drive results
• Working knowledge of F&I processes; able to serve as back-up F&I Manager
• Skilled at desking deals and maximizing gross per transaction
• Proven leadership recruiting, training, and motivating a sales team
• Excellent communication, negotiation, and customer service skills
• High integrity; strong grasp of sales/finance compliance requirements
• Valid driver's license; motorcycle endorsement preferred

Benefits:

• Competitive base salary plus performance incentives ($100K–$130K+)
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and holiday pay
• Employee discounts on motorcycles, gear, and accessories
• Ongoing manufacturer and professional development training
• Career advancement opportunities within a growing organization
• Relocation support available