GSM | Motorcycle

A fast-growing powersports dealership group in North Central Tennessee seeks an experienced GSM to lead its operations. This is a rare opportunity to join an organization on a genuine growth trajectory, with a clear path to advancement for a leader who can build processes, develop talent, and drive KPI performance across the sales floor. The ideal candidate has a strong background in powersports or automotive retail, is fluent in the metrics that matter (closing ratios, gross per unit, CSI, turn), and has a proven record of managing a sales team to meet and exceed targets. Candidates from outside the immediate area are encouraged to apply — relocation assistance is available, and the region offers an appealing mix of a low cost of living, easy access to a major metro area, four-season outdoor recreation, and family-friendly communities.

Position Overview

The General Sales Manager will own overall sales performance for the dealership, overseeing new and pre-owned unit sales, F&I coordination, and day-to-day management of the sales team. This role reports directly to dealership leadership and plays a key role in the group's continued growth, with strong potential to assume additional responsibility as the organization expands.

Responsibilities:

• Lead, coach, and hold accountable a team of sales associates to meet monthly and annual sales targets
• Track and manage core KPIs, including closing ratio, gross profit per unit, CSI scores, and inventory turn
• Set and manage pricing, trade valuations, and deal structure in partnership with F&I
• Recruit, train, and develop sales staff, building bench strength for future growth
• Manage new and pre-owned inventory levels in coordination with the leadership team
• Partner with marketing to drive showroom traffic and lead conversions
• Ensure a high standard of customer experience throughout the sales process

Qualifications:

• 4–7+ years of experience as a Sales Manager, General Sales Manager, or Finance Manager, including prior sales associate experience
• Strong, demonstrated command of sales KPIs and the ability to use data to drive team performance
• Powersports experience strongly preferred; automotive retail experience also considered
• Track record of team leadership, coaching, and development
• Excellent communication, negotiation, and organizational skills
• Valid driver's license and clean driving record

Benefits:

• Competitive base salary plus performance-based commission and bonus structure
• Clear path for career advancement within a growing dealership group
• Relocation assistance available for qualified candidates
• Health, dental, and vision insurance
• 401(k) with employer match
• Paid time off and employee vehicle purchase discounts