General Manager | Powersports

 

A growing powersports dealership group in the SE USA is seeking an experienced General Manager to help lead an aggressive growth phase. The ideal candidate has a minimum of 5 years of powersports industry experience in a General Manager or General Sales Manager role, thrives in a structured, process-driven culture, and leads by example.

Strong team-building skills are essential — this role is centered on training, mentoring, and developing a high-performing team across departments, not just managing one. Relocation assistance is available, and the market offers a low cost of living with easy access to larger metro areas and outdoor recreation.

Local Cost of Living

This market offers a significantly lower cost of living than major metro areas, with median home prices ranging from $199,000 to $243,000 depending on the neighborhood. Rental housing is similarly affordable, with average 1-bedroom units running roughly $1,100–$1,350 per month and 2-bedroom units averaging $1,050–$1,300 per month. Combined with a family-friendly, low-traffic setting, the area allows for a strong quality of life on a powersports management income.

Position Overview

The General Manager will oversee overall dealership operations, drive unit sales and departmental performance, and develop the team while ensuring strict adherence to the dealership's established process — including F&I backup support as needed.

Responsibilities

• Oversee overall dealership operations, P&L performance, and departmental coordination
• Lead, coach, and hold accountable sales, service, and F&I teams to hit performance targets
• Lead by example, staying hands-on with the sales floor and key deals
• Ensure adherence to the dealership's structured sales process and four-square method
• Step in to support F&I when necessary
• Partner with in-state leadership to execute growth strategies
• Train and mentor staff across departments on process compliance and best practices

Qualifications

• Minimum 5 years of experience in a GM or GSM role within a powersports dealership
• Strong unit sales background with demonstrated leadership ability
• Hands-on, high-energy leadership style
• F&I experience or ability to competently back up F&I as needed
• Highly coachable and process-oriented — must align with established company methods
• Willingness to relocate to the SE USA

Benefits

• Base plus performance-driven compensation, $152K–$250K+ in year one with upward potential
• Health insurance, including vision and dental
• Paid time off; five-day work week (closed Sundays and Mondays)
• Relocation assistance for the right candidate
• Ground-floor opportunity with a dealership positioned to triple net revenue