General Manager | Powersports

A high-performing, growth-oriented powersports dealership is seeking a proven General Manager to lead overall operations, elevate team performance, and drive the next phase of growth. This is not a maintenance role. The store is already performing well and needs a hands-on operator who can bring structure, accountability, and leadership to scale the business further. The ideal candidate understands how to balance aggressive growth with operational discipline, while building and developing a high-performing team across all departments.

Key Responsibilities

• Full ownership of dealership P&L, including revenue, margins, expenses, and net profit
• Lead and develop department heads across Sales, F&I, Service, and Parts
• Drive unit sales performance, inventory strategy, and F&I penetration
• Oversee fixed operations with a focus on efficiency, productivity, and profitability
• Implement KPI-driven accountability across all departments
• Manage inventory levels, aging units, and floorplan exposure
• Elevate customer experience, CSI performance, and online reputation
• Support marketing initiatives, seasonal campaigns, and local growth efforts
• Ensure operational compliance across finance, service, and regulatory areas
• Build and execute strategic plans for continued growth and scalability

What We’re Looking For

• Proven General Manager or senior dealership leadership experience
• Strong understanding of dealership financials, including P&L, margins, and cash flow
• Demonstrated success building, developing, and retaining high-performing teams
• Experience leading both variable and fixed operations at a high level
• Ability to implement structure, accountability, and performance management systems
• Comfortable making data-driven decisions in a fast-paced environment
• Hands-on leadership style with strong cross-department communication
• Background in powersports preferred; adjacent industries considered

What Makes This Opportunity Different

• Established operation with strong existing performance metrics
• Leadership team in place with tenure and operational knowledge
• Ownership committed to growth, expansion, and long-term investment
• Opportunity to step in and elevate structure, systems, and scalability
• Culture that values teamwork, accountability, and continuous improvement

Compensation & Benefits

• Competitive base salary plus performance-based incentives
• Strong total earning potential aligned with dealership profitability
• Relocation assistance available
• Full benefits package including health coverage, PTO, and retirement options
• Located in a region offering affordable living and strong quality of life

Confidential Search

This opportunity is being conducted confidentially. Additional details will be shared with qualified candidates during the interview process.